My goal is to make $100,000 online in one year.

To further that end, I’ve created an awesome new, free dating site.

My marketing strategy is three-pronged:

  1. Contact singles online and mention my site to them
  2. Comments on blogs likely to be full of singles
  3. Sign people up offline

When you have a product or service that involves geography, #3 can be your safest bet.

I’m asking all my friends to join. I’m going to local community colleges to collect email addresses for the “sneak peak” (the site doesn’t officially launch until February 10th - more on that in a later post.)

Why am I so attracted to the “collect emails” method? Geography. Online ads can reach anyone, everywhere. That’s going to be crucial as the site expands, but for now it could be detrimental. If only a few people from each city sign up, the site will be empty for them. There will be few local singles.

Moral of the Story? For cost effective, local advertising, sometimes it’s good to think outside the computer.