I recently read an article at MikeFolan.com, a popular “Blogging Tips and Tech Tips” blog. He recently wrote an article about how essential Google is for getting your blog off the ground. Personally, I don’t agree with Mike. There are better ways to launch your blog than Google, in fact Google has never been a great part of many pro-blogger’s success.

But perhaps Google’s biggest failure is in monetization. Adsense used to be cool. In a time where the little guy had trouble getting relevant ads, Google swept in and, for only an estimated 50% commission, offered everyone the same quality ads it displayed in its search engine. It’s 2008 now, and Adsense has become as ineffective as Google search.

A Sample Adsense Ad
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Where do you think I saw this ad? Chances are you don’t even know who Buddy Guy is. I sure don’t. But his ad was displayed prominently at The Bachelor Guy, a popular blog for guys, thanks to Google Adsense.

They Bachelor Guy lost a lot of real estate, above the fold no less, so his readers could find out that “Buddy Guy” is on Tour. Thanks to Google’s ad-robots, Buddy gets free advertising, and The Bachelor Guy gets a smaller bank account.

Don’t Let “Buddy” Happen To You

BidXL fills the void created by the irrelevance, and ineffectiveness, of Adsense ads. BidXL allows your readers to support your site and offer relevant links to your other readers, without sucking up a ton of screen space. No robots here. In addition, BidXL blends in with the look of your site so no “color matching” is needed.

I highly recommend you check out BidXL and get a free widget for your blog. Explain to your readers what it is, or let them figure out how to use it by themselves. Try it for a month and see what kind of return it gives you. It’s paid off in spades for me.

Until next time,

One Man